Ever run into writer’s block when writing a cover letter? Or get really nervous before interviews?
All the time, you say? Don’t worry, you’re not alone.
The reason is, most people only start to research companies they like days or even hours before they submit an application to work there. On top of that, way too many people go into interviews without checking the latest news about the company or the industry.
Now, consider that from a hirer’s perspective. If you were to bring someone new on your team–if you were prepared to invest time and money in them and trust them with your company–wouldn’t you want them to know and care (a lot) about what you do? You sure would.
That’s why, when it comes to job applications, it pays so. much. to invest in research. That’s your key to showing a recruiter, a hiring manager, and prospective team members that you know, care and are prepared for this role.
So, whether or not you’ve applied for a role yet, you need to start stalking them–sorry, following them, and the people who work there. When you do, you will stay updated and actually have a clue what they’re all about when it comes time to apply or interview.
Not sure where to start looking for information?
Here are a few places you can follow the companies you love, the employees who work there, and get the latest up-to-date information on what is going on at the company and within the industry:
-
Twitter
-
Facebook
-
LinkedIn
-
Pinterest
-
Instagram- turn notifications ON!
-
Eventbrite
-
Medium
-
YouTube
-
Vimeo
-
Angel List
-
TikTok (do they have one?)
-
Join their newsletter
-
Look at their “press section”
-
Follow the people who work there on social media (if their profiles are public)
a. People who currently have your dream job
b. Recruiters in your department
c. People who would be your boss/manager if you got the job
d. Interns- You can count on Gen Y & Z to post about everything, all the time -
If anyone at the company published a book, buy it
-
Look them up on news and industry sites like Adweek, Forbes, Fast Company, Bloomberg, The Drum, and TechCrunch to see recent press coverage
- Set up Google Alerts about the company, or if that’s too broad, certain departments or leaders in departments relevant for the role you’re interested in
Start by researching top companies here.
