Accounts, Clients, Decks: Learn About Life at an Agency

Have you always dreamed of opening or running an agency? Find out what it takes to handle this jump and the ins-and-outs of agency life–from handling clients to work/life balance.
Jimmy Repeat
Robin West
Associate Director
Attention USA

My first job ever was in retail at 16 [I will not share where just yet]. This one-on-one consumer dialogue mixed with positions in editorial, branding and social agencies has given me an amazing amount of knowledge to work with brands on executing successful cross-channel digital campaigns.

Marla Russo
Marla Russo

Bella Public Relations Inc.

In April 2002, Marla Russo founded Bella Public Relations, Inc. with a determined goal to provide clients with creative solutions that would resonate with the media and consumers alike. To Marla, it’s about developing long-lasting relationships between clients and key media. She helps make the connections that deliver results. In the last thirteen plus years, Ms. Russo has grown the business from a single person shop to one that caters to clients in a variety of industries including beauty, fashion, retail, lifestyle and entertainment.

Noelle Cantarano

Digital Strategist
Lippe Taylor

“Focus on how to be social, not on how to do social.” – Jay Baer

Noelle Cantarano fell into the world of online marketing while working for a boutique online marketing agency in New Orleans after graduating college. In two years, she worked her way from intern to Senior Account Executive and has won several national social media awards. She currently lives in Brooklyn and is a Digital Strategist at Lippe Taylor where she focuses on beauty brands and social media.

Her knowledge and passion of marketing has served the hospitality/tourism, education, retail and non-profit sectors, among others.

Matthew Marchak
Matthew Marchak
CEO and President
The Eighth Floor

Matthew’s first industry job was at Tommy Hilfiger in Seoul, Korea as a style assistant. After moving back to the States, he landed a position at KCD Worldwide working on the CFDA Awards, Marc Jacobs, Chloe and Versace. He then directed the men’s fashion group at Laforce + Stevens before moving to Valentino as director of PR for the US for a few years. Harvey Weinstein and Tamara Mellon then poached him to relaunch the iconic fashion house of Halston as the Vice President of Global Communications. Continuing his international reach, Matthew joined the London-based Mission Media team as Executive Vice President and built the agency’s US headquarters in New York City.

Finally branding out on his own, Matthew’s agency The Eighth Floor, represents some of the worlds most prestigious fashion, beauty and lifestyle brands.

Reb Carlson
Social Media Strategist

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