Beyond the Reblog: How to Create a Blog That Stands Out

Take your blog to the top of the rankings with tips and tricks from these fashion bloggers and social media experts. Panelists will discuss all things blogging so you can rise beyond the noise.

Naima Turner
Naima Turner

Naima Turner knows a thing or two about fashion and style. Through years of working in various parts of the fashion industry, she has developed a niche to develop style news and tips for various audiences in effort to help readers enhance their personal style image. Her resume includes: market editing; working behind-the-scenes, styling and assisting with the production of fashion segments for national television shows such as the Today show, The View and A Movie and A Makeover. She was introduced to the literary world, while working for her mentor and former boss, Lloyd Boston. Her book credits include: senior researcher for Boston’s second book, Make Over Your Man (Broadway Books); and for his third book, Before You Put That On (Atria), Ms. Turner created the book title and styled the book’s cover. Before You Put That On also includes an interview with Ms. Turner where she offers insight on shopping characteristics. Prior to that, Ms. Turner worked as a fashion publicist in NYC for various consumer and lifestyle brands.

Currently Ms. Turner’s runs her own site, – which she affectionately refers to as a blogazine. In addition, she contributes style gems of wisdom throughout the web. Each week, she can be found, where she pens the Star Style column to help readers acquire the looks of their favorite celebrities for their own figures. Ms. Turner is also an Expert Contributor for, which is crowned as one of Forbes Top 100 sites for women.

Naima Turner is a graduate of the renowned Fashion Institute of Technology, in New York City.

Monroe Steele
Monroe Steele
Fashion Blogger and Freelance Staylist
Fashion Steele NYC

Monroe Steele is a fashion blogger and freelance stylist at Fashion Steele NYC. Fashion Steele NYC is a personal style blog founded in October of 2010. Since it’s founding the site has received a quarter of a million hits and grosses 30K+ pageviews monthly. Fashion Steele NYC focuses on bringing a mixture of affordable fashion and high fashion to the forefront for fashionista’s. Monroe Steele is an avid thrift and vintage shopper and often coordinates this passion into her ensembles. She also shares valuable tips for those looking for fashion advice and where to shop in New York City on her YouTube Channel Fashion Steele NYC TV. Monroe Steele also brings Fashion Week to her readers through show reviews attending New York Fashion Week as well as Paris Fashion Week.

Jen Hsieh

Jen Hsieh graduated from Rutgers University in 2012 with her Marketing degree and, a few months later, packed her bags and moved to New York City. She spends her days working as an associate project manager at VaynerMedia, a growing social media agency. In this role, she manages campaigns and projects on the micro-content level from beginning to end, making sure resources are allocated both effectively and efficiently. In the evenings you can catch her blogging for, her personal style and life blog. Her blog documents both her outfit choices and her mostly random day-to-day adventures. On the weekends, if she’s not eating her way throughout the city, you can find her dabbling in freelance photography throughout the tri-state area.

Monroe Steele
Dara Adeeyo
Writer and Producer
Conde Nast

Dara is currently a freelance writer who contributes to Previously, she was the Associate Web Editor of She loves nail art and Nutella, and belongs to the Church of Beyoncé.

Kela Walker
Kéla Walker
Kéla’s Kloset

Kéla Walker is the “Kontent Kreator” behind Kéla’s Kloset- hosting style for everyday women. Declared a Style Icon by Time Out NY, Kéla and her kloset have been featured in InStyle Magazine, Redbook, Essence and online the New York Times and When she’s not translating the latest trends, Kéla works as an award-winning Producer and Emmy nominated TV Host covering the entertainment scene in NYC.


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