This article is in collaboration with our friends, Arrow Promotional, your go-to partner for promotional and marketing needs. Head to arrowpromotional.com/findspark and mention FindSpark for an exclusive discount on your first order.
Swag: we all love it. For employers, company swag and promotional items are essential to have when attending recruitment events and job fairs to connect with candidates. But attendees only have so much space at home — so what sort of swag will spark joy for potential candidates when they pick it up, so they don’t Marie Kondo-it away?
Below are 80+ examples of excellent recruiting event employer branding materials and swag from FindSpark employers that have recruited at our epic diversity recruitment event Hustle Summit.
Want to learn more about how our program connects you with top diverse early career talent? You can request more information here: hustlesummit.co/getinvolved
Making a good impression at career fairs is, of course, not only about swag. Welcoming vibes and the sharing of insider information are two other important aspects of being memorable at events. For more tips on how to stand out as a company at recruiting events and career fairs, check out our free on-demand webinar.
Employer Branding & Recruitment Promotional Materials
At a minimum, when recruiting at a career fair, you should have cards or handouts that share more information on what it’s like to work at your company, a sampling of open roles, and a link to your career page.
Branded Activity Book by VSA Partners
Company Pamphlet by Jellyvision
Company Pamphlet by We Are Unlimited
Company Pamphlet by FCB Chicago
Company Pamphlet by ActiveCampaign
Company Business Card by Jellyvision
Company Pamphlet by Cloudreach
Pens and Writing Tools
Yes, pens! That item you feel like you always get, but also often seem to get caught not having during important moments. Always helpful to have at networking events, pens and writing implements are the lowest cost, useful and classic swag item.
Pen by TEKsystems
Pen by TEKsystems
Highlighter by TEKsystems
Pen by Yelp
Pen by Brandwatch
Pencil by FCB Chicago
Pen by Peace Corps
Pen by Hulu
Pen by Meeting Tomorrow
Pen by Jellyvision
Pen by House of Blues
Pen by CB Insights
Pen by Sittercity
Pen by HAVI
Paper Products
At a networking event, we all need a place to take notes. Plus, there are so many different varieties of notebooks and paper products out there – this is always a great option.
Hustle Summit Branded Folder by FindSpark
Notebook by VSA Partners
Sticky Notes Set by EILEEN FISHER
To-Do List Notepad by HBO
Notepad by National Multiple Sclerosis Society
Notepad by TEKsystems
Notebook by Hulu
Notebook with Plastic Zipper Pocket by We Are Unlimited
Notebook by eos
Notepad by Refinery29
Stickers and Pins
Stickers and pins are small and powerful ways to get your brand shown to others. Get creative with your sticker layouts, including not just your normal logo, but creating other designs and logotypes.
Sticker by Cloudreach
Sticker by Cloudreach
Fabric Decal by The Marketing Store
Sticker by BetterCloud
Sticker by BetterCloud
Sticker by Droga5
Sticker Set by VSA Partners
Sticker by Sittercity
Sticker by The Marketing Store
Pin by VSA Partners
Pin by VSA Partners
Pin Button by We Are Unlimited
Sticker by ActiveCampaign
Sticker by ActiveCampaign
Mobile Device and Electronics Accessories
Electronics — we all have them and keep them close to us 24/7. So why not get your brand on an item that will stay attached to those items as well?
Microfiber Cleaning Cloth by HAVI
Popsockets by Stash
Popsockets by Hulu
Webcam Cover by Hulu
Adhesive Phone Card Holder by TEKsystems
Adhesive Phone Card Holder by Live Nation
Earbuds by News America Marketing
Wearables: Clothing and Accessories
Don’t just make an impression, turn candidates into brand ambassadors by giving them something they can wear long after the event is over.
Bandana by Yelp
Texting Winter Gloves by Yelp
Armband by Yelp
Multifunctional Headband by National Multiple Sclerosis Society
Sunglasses by House of Blues
Sunglasses by TEKsystems
Lanyard by HBO
Food and Beverage
Anything related to eating and drinking is always practical.
Water Bottle by Macmillan Learning
Tin of Mints by Yelp
Reusable Cup by FCB Chicago
Bottle Koozie by TEKsystems
Lip Balms
Because you do a lot of talking at networking events, lip balms are always helpful to have.
Lip Balm by Hulu
Lip Balm by HAVI
Lip Balm by TEKsystems
Other Fun Things
What resonates and connects with your employer brand? Get creative with items that prospective candidates are unlikely to find at other employer tables.
Kazoo by Jellyvision
Ping Pong Ball by TEKsystems
Luggage Tag by Yelp
Fidget Spinner by CB Insights
Something by House of Blues — we don’t know what this is… Do you?
Passport Holder by Yelp
Portable Reusable Bag by Yelp
McDonald’s Happy Meal Toy by We Are Unlimited
Guitar Pick by The Marketing Store
Bike Seat Cover by National Multiple Sclerosis Society
This article is in collaboration with our partner, Arrow Promotional, in business since 1961. Whatever your promotional or marketing needs, Arrow Promotional helps you stand out from the crowd. From corporate gifts to trade show giveaways, logoed apparel, and custom pieces, the Arrow team has you covered. Because we understand, “sometimes a pen just isn’t good enough” (although we do have some incredible pens to show you).
Head to arrowpromotional.com/findspark and mention FindSpark for an exclusive discount on your first order.
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