80+ Company Swag and Promotional Item Examples for Recruitment Events and Job Fairs

This article is in collaboration with our friends, Arrow Promotional, your go-to partner for promotional and marketing needs. Head to arrowpromotional.com/findspark and mention FindSpark for an exclusive discount on your first order.

Swag: we all love it. For employers, company swag and promotional items are essential to have when attending recruitment events and job fairs to connect with candidates. But attendees only have so much space at home — so what sort of swag will spark joy for potential candidates when they pick it up, so they don’t Marie Kondo-it away?

Below are 80+ examples of excellent recruiting event employer branding materials and swag from FindSpark employers that have recruited at our epic diversity recruitment event Hustle Summit.

Want to learn more about how our program connects you with top diverse early career talent? You can request more information here: hustlesummit.co/getinvolved

Making a good impression at career fairs is, of course, not only about swag. Welcoming vibes and the sharing of insider information are two other important aspects of being memorable at events. For more tips on how to stand out as a company at recruiting events and career fairs, check out our free on-demand webinar.

Employer Branding & Recruitment Promotional Materials

At a minimum, when recruiting at a career fair, you should have cards or handouts that share more information on what it’s like to work at your company, a sampling of open roles, and a link to your career page.

Branded Activity Book by VSA Partners

Company Pamphlet by Jellyvision

Company Pamphlet by We Are Unlimited

Company Pamphlet by FCB Chicago

Company Pamphlet by ActiveCampaign

Company Business Card by Jellyvision

Company Pamphlet by Cloudreach

Pens and Writing Tools

Yes, pens! That item you feel like you always get, but also often seem to get caught not having during important moments. Always helpful to have at networking events, pens and writing implements are the lowest cost, useful and classic swag item.

Pen by TEKsystems

Pen by TEKsystems

Highlighter by TEKsystems

Pen by Yelp

Pen by Brandwatch

Pencil by FCB Chicago

Pen by Peace Corps

Pen by Hulu

Pen by Meeting Tomorrow

Pen by Jellyvision

Pen by House of Blues

Pen by CB Insights

Pen by Sittercity

Pen by HAVI

Paper Products

At a networking event, we all need a place to take notes. Plus, there are so many different varieties of notebooks and paper products out there – this is always a great option.

Hustle Summit Branded Folder by FindSpark

Notebook by VSA Partners

Sticky Notes Set by EILEEN FISHER

To-Do List Notepad by HBO

Notepad by National Multiple Sclerosis Society

Notepad by TEKsystems

Notebook by Hulu

Notebook with Plastic Zipper Pocket by We Are Unlimited

Notebook by eos

Notepad by Refinery29

Stickers and Pins

Stickers and pins are small and powerful ways to get your brand shown to others. Get creative with your sticker layouts, including not just your normal logo, but creating other designs and logotypes.

Sticker by Cloudreach

Sticker by Cloudreach

Fabric Decal by The Marketing Store

Sticker by BetterCloud

Sticker by BetterCloud

Sticker by Droga5

Sticker Set by VSA Partners

Sticker by Sittercity

Sticker by The Marketing Store

Pin by VSA Partners

Pin by VSA Partners

Pin Button by We Are Unlimited

Sticker by ActiveCampaign

Sticker by ActiveCampaign

Mobile Device and Electronics Accessories

Electronics — we all have them and keep them close to us 24/7. So why not get your brand on an item that will stay attached to those items as well?

Microfiber Cleaning Cloth by HAVI

Popsockets by Stash

Popsockets by Hulu

Webcam Cover by Hulu

Adhesive Phone Card Holder by TEKsystems

Adhesive Phone Card Holder by Live Nation

Earbuds by News America Marketing

Wearables: Clothing and Accessories

Don’t just make an impression, turn candidates into brand ambassadors by giving them something they can wear long after the event is over.

Bandana by Yelp

Texting Winter Gloves by Yelp

Armband by Yelp

Multifunctional Headband by National Multiple Sclerosis Society

Sunglasses by House of Blues

Sunglasses by TEKsystems

Lanyard by HBO

Food and Beverage

Anything related to eating and drinking is always practical.

Water Bottle by Macmillan Learning

Tin of Mints by Yelp

Reusable Cup by FCB Chicago

Bottle Koozie by TEKsystems

Lip Balms

Because you do a lot of talking at networking events, lip balms are always helpful to have.

Lip Balm by Hulu

Lip Balm by HAVI

Lip Balm by TEKsystems

Other Fun Things

What resonates and connects with your employer brand? Get creative with items that prospective candidates are unlikely to find at other employer tables.

Kazoo by Jellyvision

Ping Pong Ball by TEKsystems

Luggage Tag by Yelp

Fidget Spinner by CB Insights

Something by House of Blues — we don’t know what this is… Do you?

Passport Holder by Yelp

Portable Reusable Bag by Yelp

McDonald’s Happy Meal Toy by We Are Unlimited
Guitar Pick by The Marketing Store

Bike Seat Cover by National Multiple Sclerosis Society


This article is in collaboration with our partner, Arrow Promotional, in business since 1961. Whatever your promotional or marketing needs, Arrow Promotional helps you stand out from the crowd. From corporate gifts to trade show giveaways, logoed apparel, and custom pieces, the Arrow team has you covered. Because we understand, “sometimes a pen just isn’t good enough” (although we do have some incredible pens to show you).

Head to arrowpromotional.com/findspark and mention FindSpark for an exclusive discount on your first order.

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