The Content Conundrum: What to Post Where on Social Media

Has it been a while since you updated your online profiles? Wish you could get feedback on your digital presence? Now you can! Join us for our Online Presence Feedback Fest on Thursday, February 16 from 6:30pm to 9:00pm and get input from pros at companies like Bustle, VaynerMedia, NBCUniversal, R/GA, Verizon — and FindSpark Founder & CEO Emily Miethner! Learn more and RSVP here: findspark.com/event/online-presence-feedback-fest


This article looks at social media through a professional lens and suggests ways to create a more holistic story of your professional self online. But first, let me take a selfie a few things to note:

  1. Most important is to identify your “personal brand and use social media to share this story. For example, one component of my own personal brand is creativity, so I make a point of sharing posts about new collateral I’ve created or marketing initiatives I’ve driven. This way, I’m able to show my connections what my creativity looks like, instead of hoping they take my word for it.
  2. Pay attention to the level and type of engagement that your posts get on different platforms in order to maximize their impact. If you’re posting lengthy event recaps on Facebook with radio silence in the comments, perhaps that content is better suited for a LinkedIn article. You may find that your own posting practices differ from mine outlined below, and that’s okay! Play around with how you tailor your posts to find what works for you.
  3. No matter which platform you use, nothing is truly private. Always assume that someone from work can – and will – see what you post, and filter your content accordingly. Also make sure that you are not sharing any confidential or proprietary information that could cost you your job.

LinkedIn

LinkedIn doesn’t have to be a black hole for regurgitated HBR articles – there are many ways to contribute your own compelling content to your connections’ daily LinkedIn scroll. I love sharing snapshots of life at my office, whether it’s a quick recap of a Town Hall meeting, fun photos from an offsite, or interesting projects I’m working on. These posts add color to the bullet points on my LinkedIn profile, and show others that I’m passionate about the work I do and how I do it.

FindSpark LinkedIn

Photo courtesy of Janel Abrahami’s LinkedIn

Twitter

Undoubtedly the most versatile of the social channels, Twitter is a great platform on which to engage in all of your interests, not just career-related ones! I work in Human Resources, but I’m also passionate about fitness and travel. I love using Twitter to talk about my hobbies outside of work and connect with like-minded groups or brands.

FindSpark Twitter

Photo courtesy of @JanelAbrahami’s Twitter

On the flip side, if you only use twitter to retweet parody accounts, consider following a few game-changers in your career field or participating in a Twitter chat for your industry. These chats are low-pressure ways to interact with people at different companies, ask niche questions, and position yourself as an engaged member of the community. FindSpark hosts regular Twitter chats around job search tips, networking advice, and work/life balance!

FindSpark Twitter

Photo courtesy of @JanelAbrahami’s Twitter

Instagram

While Instagram in general has undergone a swift evolution from casual photo album to calculated highlight-reel, there is still room for your personality to shine. I think the key is to not take Instagram so seriously and share the parts of your life that you are most excited about. Group fitness instructor Alex Silver-Fagan does a great job of posting about passion projects, behind the scenes of her job, and personal achievements without coming across braggy or artificial.

FindSpark Alex Silver-Fagan Instgram

Photo courtesy of @alexsilverfagan’ Instagram

The visual nature of Instagram also makes it a fantastic portfolio for creative projects. Post snapshots of your work, an anecdote about your creative process, and directions to your larger online portfolio, like pastry watercolorist Sogal Zolghadri. Sogal uses instagram to feature some of her food art and gives followers a taste of her humor (heh).

FindSpark Sogal Instgram

Photo courtesy of @sogishoneybakeshop’s Instagram

Snapchat

Perhaps the most precarious social platform, Snapchat is often at the center of office horror stories. There are, however, a couple of ways to snap professionally – even strategically. Sharing behind-the-scenes snaps of your office culture or sharing highlights of a fun company event are harmless ways to share what you do with your followers (again, as long as nothing is confidential or proprietary).

To take your snap game to the next level, follow companies that you admire or would want to work for to get a better sense of life in-house. Active employers will often ask for followers to snap them back, which could be a great opportunity to connect with someone on the inside!

Periscope

Similarly to Snapchat, the professional benefits of Periscope are still being discovered. Live stream industry conferences and your takeaways, events you’re managing or volunteering at, or even a conversation with your mentor for others’ benefit. This is new frontier, so get creative and pave the way for other professionals!

How do you use social media in a professional capacity? Share your own do’s and don’ts in the comments!


Has it been a while since you updated your online profiles? Wish you could get feedback on your digital presence? Now you can! Join us for our Online Presence Feedback Fest on Thursday, February 16 from 6:30pm to 9:00pm and get input from pros at companies like Bustle, VaynerMedia, NBCUniversal, R/GA, Verizon — and FindSpark Founder & CEO Emily Miethner! Learn more and RSVP here: findspark.com/event/online-presence-feedback-fest

 

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