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Employer Branding & Engaging Millennial Talent: Online and Offline
June 14, 2017 @ 5:30 pm - 7:30 pm
At a Glance:
We often hear the questions: What goes into an Employer Branding strategy, how exactly do we execute it, and what are other companies doing to ensure their Employer Branding is effective?
Jeff Bezos, Founder & CEO of Amazon, said, “Your brand is what other people say about you when you’re not in the room.” But with easy access to online forums and reviews on sites like Glassdoor and Indeed, what people say about you online is as important as what they say about you when you’re not in the room—particularly for Millennials.
When attracting talent, a positive employer brand can set you apart from the competition, resulting in higher quality hires, employee retention and employee happiness, which affects your organization’s overall productivity and output. And it’s not just us singing this tune—based on a 2015 Deloitte Human Capital Trends report, 82% of leaders believe company culture gives them a competitive advantage.
Who You’ll Meet
Regional Diversity and Inclusion Manager
Founder & CEO
Senior Marketing Manager- Talent Acquisition
Social Media and Employment Brand Consultant
Blue Cross Blue Shield
Attend this event if you want to discuss the importance of Employer Branding—online and offline—to attract ambitious Millennial talent. We’ll explore ways an organization can facilitate its Employer Branding through Culture, Reputation, Mission, Values, as well as the People who work there.
The evening will kick off with a panel, moderated by Emily Miethner, FindSpark CEO and Founder, and a Q&A from the audience.
Then, we’ll continue with breakout sessions where speakers and attendees will discuss specific areas of Employer Branding.
You will walk away with specific areas to focus on—online and offline—and actionable steps to take your Employer Brand to the next level.
Light refreshments will be served.
FindSpark is a community dedicated to setting up young professionals for career success and connecting employers to top, diverse early career talent, online and offline.