6 Digital Employer Branding Campaigns Examples to Attract Top, Millennial Talent

Interested in learning how FindSpark can help you create custom programs and content that’ll help you reach your recruitment, diversity and inclusion, and employer branding goals? Learn more and get in touch with us: findspark.com/employers


As you read this article, your next hire is mining the internet for content about your company, trying to figure out one thing, do I really want to work there? In a world where we can access so much information about our choices—including our career options—it’s especially important to lure and stand out to candidates with quality content.

That’s why at FindSpark, we help employers (like you!) hone an authentic and engaging online presence that drives top talent straight to your careers page. Already have career-focused social media accounts? Great! FindSpark can help promote and drive tons of engagement and views to them. Don’t have a dedicated careers social media account? No worries. Share your employer branding content through FindSpark channels, like our newsletter, blog and social media accounts. We have tons of followers, and they’re all super ambitious young pros looking for jobs at companies like yours.

Every employer has something to flaunt to candidates. So, whether it’s your spacious, collaborative office space, adorable office dog Sparkles, endless opportunities to grow within your company, or anything else by way of awesome benefits that make your company a total career catch, you have to share it loud and share it proud, all over the internet if you want to attract top, young talent.

To give you a taste of how you can work with FindSpark to create quality digital content campaigns that’ll charm prospective candidates, we’ve featured some of our coolest digital and social media employer partnerships right here. Here are a few of the ways that you can supercharge your employer branding, diverse pipeline and recruitment initiatives with killer content and experiences.

Love what you see? Learn more about how you can create better employer content and connect with our 27,000+ diverse, ambitious members online and offline! findspark.com/employers


CB Insights 

The marketing tech leader hosted a Facebook Live Interview on our FindSpark Facebook Page, where Sr. Manager of Sales Development, Lauren Dadigan shared tons of career advice. Their article on our blog also features tips to standout during the job hunt and interview, straight from their recruitment team.

CB Insights career tips

Employer content is cross-promoted through all our channels, including our weekly newsletters.


L’Oréal 

L’Oréal’s Snapchat takeover showcases their awesome office, office culture and several FindSpark members who’ve been hired by L’oreal through our partnership!


TEKsystems

Our Facebook Live interview with Diversity Talent Program Manager, Jemia Young, and branded TEKsystems article showcase their insider tips on how to get hired at their company.

Content is always visible to our community on FindSpark social media, too.


Bustle 

Their Snapachat takeover showcased internal recruiters giving awesome career advice and showcasing a day in the life at Bustle was an awesome way to promote the employer’s involvement leading up to Hustle Summit, a diversity recruitment event hosted by FindSpark.


Eileen Fisher

Eileen Fisher’s head of talent, Celeste Thompson shared interview and job hunt tips as a keynote speaker at our workshop, Recruiters Reveal. The fashion leader also crushed their IRL employer branding at our epic networking night, Hustle Summit.


Day One Agency 

Their Instagram story takeover showed off their company culture before meeting top talent at Hustle Summit. Instead of creating the posts in real-time, they chose to create the graphics in advance, which is a great option for those who need approvals from communications departments for this type of initiative.


Yelp 

Yelp chose to take advantage of their Instagram story takeover during Hispanic Heritage Month on a day where they had an event thrown by a Yelp Employee Resource Group. The takeover was hosted by Frannie, a recruiter at Yelp, and featured lots of testimonials from different Yelp employees.


Interested in learning about how FindSpark can work with your team to create engaging, custom programs to reach your recruitment, diversity, and inclusion, and employer branding goals? Schedule a call today: findspark.com/schedule-call

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