Help solidify your ideas with

awesome-or-awful.comAt one point or another, we all think of an idea that we’re sure is going to be the next big thing. Whether it’s for a new start-up or product, you’re positive that your new idea will change the world.

And then some time later, you realize that your idea, well, isn’t that great. Maybe it needs to be fleshed out a bit more. Or maybe you realize that it’s already been done.

It sucks, but it happens. Luckily, there’s now a website that will help you judge whether or not your idea is ready to take the world by storm or if it still needs a little work. It’s called, and it’s a brilliant infographic that can help you determine if your project is “awesome or awful.” It’s targeted towards advertisements, but we think it can help with any idea.

We were fortunate enough to catch up with the creators of, Neisha Tweed and Erin Eby, and ask them some questions about their creation.

NY Creative Interns: Can you tell us a little bit about your background?

Neisha: I’m a Senior Copywriter at Publicis Kaplan Thaler, blogger at, teacher at Miami Ad School and secret agent.

Erin: And I’m an Artistic Director and Co-Founder of boutique Geneva agency Cocktail, avid traveler and DIY-er, general fine arts fiend, wife and new mother.

NY Creative Interns: What inspired you to make this flowchart?

Neisha: There’s no right answer to what makes something “creative” but there is a right and wrong way to create great ads. The flow chart helps you get to what’s right a little quicker. is a side project full of love (some of it tough) that combines lessons learned from ad school, years of making mistakes and figuring our way out, advice from mentors, and inspiration from the best successes in the industry.

It’s not the only right answer, but it works for us and hopefully will for others, too.

NY Creative Interns: Now here’s the tricky question: Did you use this chart to determine if making the chart was a good idea?

Neisha and Erin: In a way, yes. It’s a process that is always playing in our heads at this point. It hasn’t taken us to Cannes yet, but we’re definitely far from wearing blue vests with a smiley face on it. :)

What do you think about the flowchart Is it helpful? Tell us in the comments.

About the Author

Steph Lippitt attended Hofstra University, where she triple-majored in Publishing, Creative Writing, and living off of less than four hours of sleep a night. She was lucky enough to get internships at three incredible companies: DC Comics, Marvel Comics, and Sterling Publishing. Steph is currently the Education Assistant for Mediabistro, though she is also a Lead Blogger for NY Creative Interns and a regular volunteer for various comic conventions (New York Comic Con, MoCCA Fest). Steph enjoys reading every little bit of text she can possibly find, eating delicious and exotic-sounding foods, and going on random adventures in and around New York City. She also really appreciates air conditioning/space heaters in their respective seasons and loves writing about herself in the third person for blog bios.

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