Dale Carnegie Training offer communication skills training programs in New York City. We partner with you to develop your confidence and enthusiasm so that you can communication in a way that builds trust with your co-workers and superiors. To learn more about Dale Carnegie Training in New York City, please visit newyork.dalecarnegie.com
“So tell me a little bit about yourself?” This could be one of hardest questions that you have to answer in the business world. It is hard not only because it is so broad, but also because you only have a few seconds to articulate this question in a meaningful and memorable way. In today’s fast paced business world you need to be ready at the drop of a hat to communicate clearly and confidently.
Virtually, everyone we meet (or someone that person knows) is a potential prospect for our products or services. In that respect, we must always be prepared to explain our value to whomever we meet. A critical element of our preparation is an “elevator speech.”
An elevator speech is a clear, concise statement of: who you are, what you do, and the unique value that your product/service brings to the market place. It is called an elevator speech because it is so concise that you could use it during an elevator ride and still generate interest! Constructing a statement this creative and succinct is no easy task.
In approximately 25-40 well-chosen words (or 25 seconds), the objective is to provide clarity and initiate interest.
The goal of an elevator speech is to pique the person’s interest. It should make them curious enough to want to know more. The well-rehearsed, genuine nature of an effective elevator speech creates opportunities for use in limitless setting. Restaurants, social gatherings, professional groups, and impromptu meeting are all places for potential use.
An elevator speech can be a response to a general inquiry from another person inquiring about what you do, or it could be interwoven in a conversation. In either case, to be effective, four key elements must be considered:
- State the general target you serve
- Follow with a statement of needs typically addressed
- Reference the name of your company
- State the uniqueness of your value proposition
The order of the components to be included is less important than the impactful message/image that you create.
Dale Carnegie Training offer communication skills training programs in New York City. We partner with you to develop your confidence and enthusiasm so that you can communication in a way that builds trust with your co-workers and superiors. To learn more about Dale Carnegie Training in New York City, please visit newyork.dalecarnegie.com
