+1: How To Stand Out in a Digital Age

Want to meet top companies, new mentors, and other awesome, talented young pros like you?Join us for Hustle Summit, the most epic networking event you’ll ever attend, taking place on Friday, January 27th, 2017 at Irving Plaza. We’ll connect you digitally and in-person to the coolest companies, greatest pros across industries, and your future life-long friends. Companies we work with include HBO, Scripps Networks, BuzzFeed, Blue Apron, IPG Mediabrands, L’Oréal, and more. Learn more & save the date at hustlesummit.co

 

When it comes to the digital era we live in, one question is constantly present: how do we stand out? Everyone has a Facebook profile, Twitter handle, LinkedIn page, so how can you get employers to notice you over everyone else?  If you are absolutely certain you have a set of skills, talent, and passion, but are clueless on actually getting it out there, consider these down-to-earth tips from five experienced media-world recruiters, our panelists for the Find & Follow Your Passion session +1: How to Stand Out in a Digital Age.

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What HR People Want
“It’s not good to tweet those drunk photos; be careful with what you show on your social media. Recruiters take this into account.” Delia Camasca from TV Media Careers noted. The conversation continued with small interventions from the other panelists talking about what recruiters see and observe when hiring people. Social media can be used as a powerful tool to expose yourself along with your skills, but can also be a major turn off when HR people actually take a look a those unwanted photos of you. Google Alerts comes in handy when it comes to controlling what people upload or tweet about you.

Resumes and Platforms
Do recruiters like to see links on your resumes and LinkedIn profile? Absolutely. But remember, if you don’t get their attention on the first page, you won’t succeed. Ogilvy’s Vice President of Digital Strategy Geoffrey Colon answered to a question coming from the audience. HR people notice the first half of the page of your resume and the rest should just support it or complement it. Your LinkedIn or Monster profile should be complete and professional. Nate Erickson, Social Media Editor at GQ Magazine, added that his boss only has a one-page resume. He includes the most recent work experience (4-10 years, max) and his skills and abilities. You must be creative in terms of getting recruiters to notice you because of your content. It’s important to be imaginative and creative. Try and look for people who capture attention and think differently for reference. In the fast-pace growing environment of the Internet, use social media to create quality content and put it out there: “Even my mom has a Twitter account, does that make her a SEO? No. Standing out depends on your creative content.” Remarked Kim Thai from MTV.

To-do’s and Don’ts
If you want to include a QR code in your business card, that’s fine. But in your resume, take the time to research on who will be reading your resume and consider that sometimes HR people don’t always know what a QR code is. Also consider that before your resume reaches the people you are aiming for (i.e. a SEO or a Editor-in-chief), it will first pass through a series of filters. Always bear in mind to show creativity in your resume and possible things that could attract your potential employers. One of the biggest problems in business is the lack of digital knowledge when recruiting; they are hiring people that have more knowledge in digital media. Most media companies don’t know the difference between production-managers among different companies. A lot of recruiters don’t know what they’re looking for.

Tips:
– People pay more attention to short bullet points and links.
– Keywords in LinkedIn are very important because you escalate your relevancy in the platform: the highest probability is that your resume will come up.
– Update your resume once a week; the most recently updated resumes show up higher in LinkedIn search results.
– Follow up after sending in your resume. Chances of getting an interview get higher if you have someone on the inside of the company that knows you and has talked about you or your skills.
– Use LinkedIn to get connections. The internal referrals are the first to be interviewed. 80% of people get jobs through networking.
– If possible, you should have more than a 1,000 contacts in resume platforms. It is good from a business perspective.
– Consider yourself as your own brand.
– Know how you would help a specific brand. If it’s for MTV, know everything about their shows; if it’s for GQ Magazine, know their style and writers.
– Be straightforward.
– Be consistent. Try to have your information unified in every platform you are present in.

Do you have any additional tips for standing out? Let us know in the comments. 

Want to meet top companies, new mentors, and other awesome, talented young pros like you?Join us for Hustle Summit, the most epic networking event you’ll ever attend, taking place on Friday, January 27th, 2017 at Irving Plaza. We’ll connect you digitally and in-person to the coolest companies, greatest pros across industries, and your future life-long friends. Companies we work with include HBO, Scripps Networks, BuzzFeed, Blue Apron, IPG Mediabrands, L’Oréal, and more. Learn more & save the date at hustlesummit.co

 

 

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