SEO Specialist

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HeBS Digital Published: February 3, 2017
Job Type

Description

Job Responsibilities:

  • Strategize the development of organic search marketing initiatives and execute plans to improve the visibility, traffic and revenue for a portfolio of hospitality websites (hotels, resorts, casinos, restaurants, wedding venues, tourism boards, etc.)
  • Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic
  • Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.)
  • Use BrightEdge, Google Analytics, Moz and other resources to track and report SEO performance on a monthly basis
  • Remain current on search engine optimization best practices and the latest trends
  • Coordinate with the copy team and account managers to coordinate content creation initiatives and ensure that the SEO strategy aligns with the client’s goals and needs
  • Publish content to the website, ensuring that it is accurate and meets SEO standards

Job Qualifications:

  • 1-3 years of experience within a digital marketing agency or in-house SEO role
  • 4-year college degree; BS/BA in Marketing, Business or English preferred
  • Experience with Google Analytics, Google Search Console and BrightEdge preferred
  • Analytical skill and ability to translate data into useful insight
  • Team player – this is not an individual contributor role and you will be collaborating with others within the Copy + SEO department and among other specialty departments (SEM, Programming, Client Services)

Company Overview

HeBS Digital is an award-winning, full-service digital marketing agency and consulting firm working with leading hotel brands and hotel companies throughout the world. HeBS Digital is expanding its team of talented professionals by adding a detail-oriented SEO Specialist or Senior Specialist (based on experience) to focus on digital marketing copy creation, SEO research, and strategy implementation for a portfolio of diverse hospitality clients.

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