How to Make a Custom LinkedIn URL

Throughout your career you should make it as easy as possible for people to find and remember you. Create a consistent personal brand online and you’ll be well on your way! One quick and easy way to do this is to have consistent profile links, and that includes a custom LinkedIn URL.

Photo by Nan Palmero, Flickr Creative Commons

Photo by Nan Palmero, Flickr Creative Commons

What’s that?

Your LinkedIn URL or web address or link (same thing) is what people type into a browser to find your profile.

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When you sign up for LinkedIn, your link will automatically be generated to look something like this:

Pretty ugly, right?

The good news is, you can change it.

To customize your LinkedIn link, follow these directions:

  • Sign into
  • Go to Account & Settings >> Privacy & Settings

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  • Then go to “Edit your public profile”

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  • Choose something easy to remember like a variation of your name

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How to Choose a LinkedIn URL

Whenever possible, it’s best to choose your name in its fullest form, the same name you have on Twitter, and as your domain name if you have one.

If your name is taken, try a variation of your name that includes initials.

One you have a nice clean link, you can add it to places like your digital and print resume, website, and more.

Do you have a custom LinkedIn link? What did you choose for the format? Share yours in the comments.


About the Author

Emily is Founder and CEO of FindSpark. Passionate about the power of social media and networking; Emily has spoken at numerous colleges, conferences, and events including The International Youth Leaders Assembly at The United Nations, SXSW Interactive, Internet Week, Mediabistro's Social Media Bootcamp, Time Inc, Columbia University, and New York University, among others. Emily is also an adjunct professor, teaching social media and career courses at multiple colleges. Learn more about having Emily speak at your next event and follow her on twitter @EmilyMiethner.

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