More than 35 top creative professionals will be sharing their insight with us for Find & Follow Your Passion, our full-day conference taking place on April 6th at The New School. We’re thrilled to introduce you to one of our speakers, Zeny Huang.
Zeny Huang is a Creative Strategist at interactive agency Code and Theory, where she combines her love for branding, audience insights, digital storytelling, and design to create compelling brand experiences people want to engage with and share. Recently she worked on Maybelline New York’s Dare to Whisper website, which gave women a platform to voice their thoughts, passions and ideas and received over 111,000 submissions in the first month.
Prior to Code and Theory, Zeny led the social strategy for Stride Gum’s Be Ridiculously Long Lasting video campaign that won Silver in the 2012 Jay Chiat Awards for Strategic Excellence. She also helped launch US’s first international travel marketing campaign “Land of Dreams”” and its global social presence in UK, Canada, South Korea and Brazil. Zeny started her career planning paid search strategies for Kraft Foods, where she advocated for engagement tracking to provide greater value to media spend and insights into consumer behavior. Other brands Zeny has worked on include American Express, Rolex, City Parks Foundation, essie and Neiman Marcus.
Outside of the office, Zeny developed the brand identity and digital presence for family-owned restaurant Puka Plate Lunch in her hometown of Honolulu, Hawaii. She has written articles for social media and tech blog Mashable, where she talks about the brand implications of changes in the social media space. In a fast-paced, non-stop, digitally driven world, Zeny finds time to think by cooking elaborate dinners and wandering the streets of her neighborhood in Brooklyn.
Join us for this life-changing day of inspiration and actionable career tips. Register today.
Have a question for Zeny? Leave it in the comments below.