Arden Pennell is Program Director at Business Insider, where she curates content for executive conferences on media, technology, and investing. Events she has created include IGNITION, IGNITION West and Social Commerce Summit. Prior, she helped TechCrunch launch Disrupt and worked with entrepreneurs in Silicon Valley. Her work relies heavily on initiating conversations that help define conference themes, build relationships, and confirm speakers. These conversations have led to partnerships with leaders from Fortune 500 companies such as Google, top private firms such as Facebook, startup entrepreneurs, and investors. Arden believes an effective conversation is one where all parties feel comfortable being authentic and curious, and enjoys facilitating workshops about how to get there. She is also a Certified Integral Coach.
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