Panelist Profile: Lindsay Kaplan of Publicis Modem. “You’re Never Not Being Interviewed.”

I’m personally very excited to share this next panelist profile for our second interview workshop, Interview Ninja #2: The Impromptu Interview, on Tuesday, August 9, 2011, 6:30 PM at Creative Solutions Services 37 West 28th Street 5th Floor, New York, NY.

I worked with Lindsay as an intern at Time Out New York and learned a ton from her in terms of career advice and seeing her forge new paths in the social media world through her work at TONY. We are so excited to have her. Lindsay is a digital marketing strategist and social media communications expert and currently serves as the Manager of Social Marketing & Strategy at Publicis Modem USA. Previously, she served as ELLE Group’s first Social Media Manager where she developed and executed digital engagement strategies for brands across ELLE, ELLE DECOR and Prior to ELLE, Kaplan was Communications Manager—and the first Social Media Manager—of Time Out.

This event is open to college students and recent grads looking for internships or entry level jobs who are looking to get personal feedback from a professional on their interview skills.  Register here!

Lindsay Kaplan NY Creative Interns

What is your current position?

Manager, Social Marketing & Strategy at Publicis Modem USA.


Was there ever a time you were being interviewed but didn’t realize it at the time?

You’re never not being interviewed. Even when you have a job, you’re being interviewed constantly to keep your job, impress your clients, market your product, or to earn a promotion.

How can you make impromptu interviews happen?

It’s easy to get your foot in the door. Overcome your social anxiety and introduce yourself to people at events. Cold email people that you would like to meet to see if they have time for an informational interview or advice. Flattery really does has the potential to get you everywhere.

Where are prospective interns most likely to find their future bosses?

Over email. If you’re interested in working at a company for low or no pay, send an email to the HR department and inquire about internship opportunities. Larger companies often have internship cycles, so check in to see when they’re hiring. Do your homework. Smaller businesses tend to hire interns when they need them. Many aren’t even sure how to hire, so it helps if you spell out how often you’re willing to work, what you could help with and why you would be a valuable asset to the company.

What was most exciting to you about the chance to participate in our panel, The Impromptu Interview?

Interviews shouldn’t be scary — they should be great conversations between two strangers who each need something from the other. You need a job. I need someone to do the work. Let’s chat.

Hear more at the event on Tuesday August 9. Register on Meetup and RSVP on Facebook for the reminder.

Have any questions for Lindsay? Write them below in the comments and we’ll ask her during the panel!


About the Author

Emily is Founder and CEO of FindSpark. Passionate about the power of social media and networking; Emily has spoken at numerous colleges, conferences, and events including The International Youth Leaders Assembly at The United Nations, SXSW Interactive, Internet Week, Mediabistro's Social Media Bootcamp, Time Inc, Columbia University, and New York University, among others. Emily is also an adjunct professor, teaching social media and career courses at multiple colleges. Learn more about having Emily speak at your next event and follow her on twitter @EmilyMiethner.

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