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Graphics and Digital Marketing Specialist
NYU Skirball Center for the Performing Arts
VP, Strategic Communications
A committed leader of people and organizations, Juan Martinez has over 20 years of progressive leadership experience with organizations focused on improving people’s lives. He currently serves as the Vice President of Strategic Communications at Sesame Workshop, guiding internal communications and the development of strategies to better connect Sesame with its audiences.
Prior to joining the Workshop, Juan was a Senior Consultant for Teach for America where he counseled the executive leadership team, and designed and implemented a top-to-bottom assessment of the organization’s communications and public affairs functions.
In his role as a Senior Program Officer for Policy and Advocacy at the Bill & Melinda Gates Foundation, Juan managed a $20 million grant portfolio focused on increasing public and political will for K-12 and postsecondary education reform. He also worked closely with a variety of large school districts and charter management organizations to improve how they communicate and work with teachers and parents.
The most gratifying part of his career to date was the four years he spent working for Massachusetts Governor Deval Patrick, first as the Communications Director for the Executive Office of Health and Human Services, then as the Governor’s Press Secretary. At HHS, Juan managed crisis communications and developed the communications strategies for the state’s largest Secretariat providing services to the most vulnerable residents across 17 agencies with a combined $13 billion budget.
As Press Secretary, he was the lead spokesperson for the Administration, counseled the Governor on all crisis and media issues, and designed and executed the communications strategy for the $4 billion Massachusetts Works jobs initiative that put 20,000 residents back to work across the state. A child of the South Bronx housing projects, he is a passionate advocate for the power of education to change the lives of individuals, families and communities.
Partners & Partners, Host For Good
Torsten is one of the founding Partners of P&P. From traditional and digital to media and innovation, spanning start-up to monolith agencies, Torsten has run the full strategic gamut. Prior to P&P he was the SVP, Group Planning Director at Deutsch running the Global Microsoft business and at R/GA as Group Planning Director where he ran a portfolio of clients including Verizon, AARP and PwC. Other agencies include FatBaby (his agency which he sold to WPP), PhD, BBDO & Fahrenheit 212. Torsten is on the board of Sail to Prevail, Momentum Accelerator and Sacred People Foundation, an advisor to small- and mid-sized businesses, Chairman of Host For Good, a charity he co-founded and recently became the first and only Rescue Scuba Diver in a wheelchair.