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Senior Coordinator of Global Merchandising
Paulina Tokarczyk is the Senior Coordinator of Global Merchandising at the National Basketball Association. Paulina joined the NBA in early 2013 and has served a key revenue generating role within the promotional product business. Paulina strives to connect the NBA audience with our marketing and retail partner’s brand identity by brainstorming promotional platforms and product development ideas and creating partnerships with various manufacturers to create and source unique co-branded products.
Prior to joining the NBA, Paulina was an Assistant Sales Manager at Sterling Publishing (a subsidiary of Barnes and Noble) for 4 years serving a variety of roles including managing a US and Canadian retail sales representative force. Before her departure, she worked with clients such as the Sundance Film Festival and Art of Shaving on custom journals and books for promotional giveaways.
Executive Relations Manager
FORTUNE Live Media, Time Inc.
Allison Schnall is the Executive Relations Manager for Time Inc.’s News & Business Live Media, where she handles internal and external executive communication and logistics for executives attending corporate sponsored events. Her primary focus includes FORTUNE magazine conferences, including the annual Most Powerful Women Summit, Brainstorm TECH, and Brainstorm GREEN. Prior to joining Time Inc., Allie was a Special Events Senior Manager at The Leukemia & Lymphoma Society, where she worked on the Man & Woman of the Year and Light The Night campaigns. Allie is proud to have completed a year in the prestigious NBC Page Program, where she worked at the TODAY Show, Late Night With Jimmy Fallon, Saturday Night Live, Dr. Oz, and in the public relations department of Oxygen network. She is a graduate of Muhlenberg College, where she majored in Media & Communication as well as Gender Studies, a major she self-designed. As a freshman, she started Relay for Life on her College’s campus, an experience she led all four years and credits with preparing her for her future event-planning opportunities.
Franz de los Reyes
Director of Digital Marketing
Island Def Jam Music Group
Digital Marketing Strategist with over 7+ years of experience in the music and entertainment landscape, including digital marketing, social media, online publicity, media buying, digital strategic partnerships, and app/web development coordination. Franz currently holds a Director of Digital Marketing position with legendary record label, Def Jam Recordings. With an artist roster including 2 Chainz, August Alsina, YG, Ludacris, Jeezy, Pusha T, India.Arie, Toni Braxton, and many more, Franz knows all about the ins and outs of digital marketing strategy whether its for emerging talent or a legacy veteran in the music business.
Shira is a Communications Coordinator at Huge, and is responsible for contributing to the agency’s brand strategy and media relations in their Brooklyn headquarters. She currently oversees Huge’s involvement in speaking engagements and industry conferences, working with technology and digital marketing influencers to elevate the agency’s brand and client work. Prior to joining Huge, Shira was the Business Development Associate at Sawhorse Media where she grew the Muck Rack platform, the biggest online community of journalists on social media. Through her previous experiences, she has worked with top brands such as Whirlpool, American Express, Mrs. Dash, and Walters Kluwer. Shira holds a Bachelor of Science in Communications from New York University.
Director of Merchandising