URL to IRL: Stand Out Online & Make Connections In Real Life

Date: Monday, May 20, 6:30pm
Location: Ogilvy, 636 11th Avenue (between 46th and 47th Street), 3rd Floor
Dress: Business Casual
Hashtag: #iwnystandout #iwny

Once upon a time, there was the Rolodex: a static collection of contact information limited to people you’d met in person. Now, there’s the Internet: Twitter creates dialogues between people who would have never previously spoken; LinkedIn allows you to see how you’re connected to people you’ve never met; and email extensions like Rapportive (as if by magic) summon people’s social profiles using nothing more than an email address. It’s never been easier to connect with people across the globe or in your city, but are you taking advantage of online tools to make substantial in-real-life connections?

How do you manage all of these platforms, decide what to focus on, and avoid online and offline social faux pas? We’ll discuss how to balance your online and offline efforts, create introductions with both personal and professional heroes, and start conversations that carry over from the digital space to in-person meetings.


Gabriel Alonso
Senior Editor – Men’s, Gilt Groupe

Media professional with profound knowledge of varied social mediums and experience in creating, monitoring, and analyzing social conversations. Gabe specializes in digital storytelling to create a more compelling and engaging consumer experience for brands across their social platforms. His passion for ideation, taking an idea from its inception to fruition, and pushing brands to innovate through content stories is second to none. In addition to his work in social, he is an accomplished men’s style and music writer. He has published music reviews and have written for MTV Music. He has also written for Guyism, a leading men’s website, as their Men’s style editor.

Geoffrey Colon
Vice President, Social@Ogilvy at Ogilvy & Mather

Geoffrey Colon is Vice President of Digital Strategy for Social@Ogilvy in New York City. In his role, Geoffrey creates and leads execution of customer experience strategies for a variety of business divisions within IBM including Systems and Technology, Midmarket, Software Group and Smarter Planet. These customer experiences take place on a variety of platforms and devices. He is also a subject matter expert on social business and heads thought leadership on emerging media, innovation and disruptive business trends for the New York office.

Nando Rodriguez
Social Media Recruiter, Social@Ogilvy at Ogilvy & Mather

Nando Rodriguez, a social media recruiter for Social@Ogilvy under Ogilvy Public Relations, often described as dynamic, creative and down right outspoken is a veteran recruiter with over eight years experience in the fashion industry, the creative landscape as well as legal and administrative with the last four years focused in the social media space. His personal brand has landed him speaking engagements with the School of Visual Arts, Brazen Careerist Boot camp Series, Huffington Post Live, and other globally recognized channels. He is a co-founder of the interactive seminar, Brand to Land: Helping you find your personal brand to land your next job. Nando’s recruiting genius can be found on http://interviewingu.com. You can link to LinkedIn Profile http://www.linkedin.com/in/nandorodriguez

JiaJia Fei
Digital Marketing Manager, Guggenheim Museum

As the voice and manager of the Guggenheim’s digital presence on social media, JiaJia has catalyzed the museum’s embrace of art and technology through integrated social media, e-mail, web, and new media initiatives. JiaJia received her BA in History of Art from Bryn Mawr College and also works as a freelance web and graphic designer. She began her career in museums as a Marketing Intern at the Institute of Contemporary Art at the University of Pennsylvania, then as Marketing Associate at The Jewish Museum in New York. Outside of work, JiaJia’s creative pursuits include design, photography, visiting museums and galleries, and tweeting about visits to museums and galleries.

Emily Miethner
Founder, NY Creative Interns

Special thanks to our hosts


Part of Internet Week New York

Related Resources

Join The FindSpark Community

Sign up for news, upcoming events, and opportunities to get involved.