Tools for Managing Your Personal Brand Using Social Media

As a huge proponent of using social media to grow and maintain your network, I don’t deny that it can be an overwhelming and daunting task. I thought I’d share my favorite tools for keeping on top of my own personal social media networks, all of which are free.

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Rapportive searches the social web for you to find information that people have made publicly available. We integrate this into Google Apps to help you understand your contacts, establish rapport, and communicate better.



StayFocusd is a productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Once your allotted time has been used up, the sites you have blocked will be inaccessible for the rest of the day. It is highly configurable, allowing you to block or allow entire sites, specific subdomains, specific paths, specific pages, even specific in-page content (videos, games, images, forms, etc).



Boomerang allows you to control when you send and receive messages so that the right messages are in the right place, at the right time. Using the simple “Send Later” button, you can schedule messages to send at a later time. Boomerang Reminders archives the message for now and returns it to the top of the inbox when specified. Boomerang’s response tracking feature helps you remember to follow up with people if you don’t hear back within a given amount of time.



HootSuite is a social media management tool that helps you manage multiple Social Media accounts on the go. With it you can instantly send messages to all of your followers on Twitter, check in on Foursquare, monitor and manage your Facebook Pages, and view your LinkedIn connections wherever you are. Upload photos, receive notifications, view click stats, and more. Simple, elegant, and powerful, HootSuite allows you to schedule or instantly share Twitter updates and Facebook status updates from anywhere.



Buffer App
Share to your Twitter, Facebook, Google+, LinkedIn and account, all from one place and at optimal times. Any link, text, picture or video you want to share, add it to your Buffer. Your updates will automatically be scheduled and posted well spaced out over the day to your favorite social networks. Of course, any update can also be “posted now” inside the app.



Save web pages for later offline reading, optimized for readability on your tablet or phone’s screen. Critically acclaimed by top blogs, newspapers, and magazines! Great for long articles and blog posts that you find during the day and would like to read, but don’t have the time when you find them. Save with Instapaper, then read later when you’re commuting, in a meeting, or waiting in line.



Google Calendar
Google Calendar is an easy-to-use, free online calendar for personal use or workplace use. Users can easily add more calendars to their own calendars; additional personal calendars; coworkers and friends’ calendars; holiday calendars (including official holidays from various nations and religions); public calendars of sporting, musical, and other events; and assorted calendars marking moon phases and other events. These calendars can be color coded with numerous different colors and are searchable.


What are your favorite ways to manage your online presence? Share your thoughts in the comments!

About the Author

Emily is Founder and CEO of FindSpark. Passionate about the power of social media and networking; Emily has spoken at numerous colleges, conferences, and events including The International Youth Leaders Assembly at The United Nations, SXSW Interactive, Internet Week, Mediabistro's Social Media Bootcamp, Time Inc, Columbia University, and New York University, among others. Emily is also an adjunct professor, teaching social media and career courses at multiple colleges. Learn more about having Emily speak at your next event and follow her on twitter @EmilyMiethner.

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