Maintaining a professional online presence is crucial and offers a reflection of both your experience and your personality. At Find and Follow Your Passion, Alicia Tyree, Product Consultant at LinkedIn, taught us about the ins and outs of LinkedIn, from how to develop meaningful connections and partnerships to landing your dream job.
Here are her top 10 tips:
1. Start with a photo. According to LinkedIn research, profiles with a profile picture are seven times more likely to be viewed than profiles without a profile picture.
2. Write a summary. The summary section is your opportunity to be creative and inject some personality into your profile. Use this space to define who you are, what you (want to) do, and explain why you’re unique.
3. Avoid overused buzzwords. Want to stand out from the crowd? Don’t include the following keywords in your profile: extensive experience, innovative, motivated, results-oriented, dynamic, proven track record, team player, fast-paced, problem-solver, entrepreneurial.
4. Create a vanity url. If you haven’t done so already, claim your own LinkedIn vanity URL, to solidify your own professional brand. Create your LinkedIn vanity URL here.
5. Participate in groups. Join many, participate in a few, run one of your own. Not sure where to start? Join your college alumni group.
6. Follow companies. Job hunting? Follow companies that you are interested in working for to stay up to date on them.
7. Search for opportunities. LinkedIn now has a special section for students and recent grads. Check it out here.
8. Include your contact information in your profile. Make it easy for potential employers to reach out to you.
9. Connect. Connect with those who: You’ve worked with, you would recommend, you have strong professional synergy with, can help you with your career in the future.
10. Use introductions. LinkedIn is a great tool for networking. If you’re interested in working for a specific company, and you see a friend has a connection there, ask them to introduce you.
Do you have a question about LinkedIn? Let us know in the comments!